World of Good Brands

In 2023, Leaf Group sought to set itself apart in a crowded, scale-driven publisher market to take ownership of a more niche and passionate audience base more closely aligned with human connection. As part of the rebrand task force, I  finessed copy, developed an identity for our in-house creative studio, and contributed the new company name: World of Good Brands.

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My Contributions:

• Copywriting/editing of new company website, contributing to brand mission statement

• New company name, aligned with the most recognizable property (Well+Good) and offering a natural platform to launch our new experiential space, House of Good

• Developed identity for in-house creative studio, Good Studios