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Style Wonderland

Role

Creative Strategy, Copywriting

Client

Walmart

Well+Good launched a two-week pop-up with Style Wonderland, a fully immersive Walmart holiday house that felt like a home—where everything was shoppable. Inspiring "I can't believe that's from Walmart" moments throughout, I crafted the story and copy vision for the experience, with a playful user journey utilizing a spin on 'Twas The Night Before Christmas to guide consumers.

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