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Bar Botanica
Role
Creative strategy, copywriting/editing
Client
Seedlip (a Diageo brand)
On behalf of Seedlip, a Diageo-owned non-alcoholic spirit brand, Well+Good hosted Bar Botanica, a social alchemy club with freshly shaken non-alcoholic cocktails, aura photography, and tarot readings. Originally conceived as a January 2025 event, we successfully pivoted due to the California wildfires to create a spring moment that felt like a breath of fresh air and connection. I contributed event name and positioning as well as copywriting/editing throughout.
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