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Hydration House
Client
NYX Professional Makeup, a L'Oreal brand
Role
Creative strategy, copywriting, experiential strategy including activation ideas and flow
To launch the new NYX Liquid I.V. Lip Gloss Stain, Well+Good launched a three-day pop-up, VIP kickoff party, and a creator social video series. I oversaw creative strategy throughout, providing program name, positioning, and copywriting/editing on all assets. The event captured nearly 1 in 2 passersby on the street, 190% over capture rate benchmark—and 2 in 3 guests took home a product sample.
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